When it comes to off-road, Mitsubishi Motors always comes first. To ensure everyone can experience the thrill of 4×4 driving, it created rallies, MIT Cup, Mitsubishi Motorsports, and Mitsubishi Outdoor. But creating the events alone was not enough; it was necessary to accelerate. Each rally is unique, and so is each strategy.

We created allways-on content on social media for all of them, totaling more than 4,300 minutes of post-coverage, in addition to promoting the events, which included more than 100 posts per rally.