Uber – Put Down Your Phone
In 2018, a match between Atlético-PR and Atlético Mineiro caught the attention of fans and sports journalists when goalkeeper Santos surprised everyone by entering the field using his cell phone.
The repercussion was so great that a press conference was called the next day, where the “Put Down Your Phone” action, in partnership with Uber, was revealed to raise awareness about the use of the device while driving.
