During the Brazil x Peru match in the 2019 Copa América, Gol decided to take the rival team’s fans far away from the game. The “Go Peru” promotion featured comedian Rafael Portugal trying to convince Peruvians to exchange their match tickets for trips to any destination in Brazil.

And it worked. The exchanged tickets were donated to Brazilians who had never had the chance to watch a game in the stadium. In addition to more than 2.1 million interactions in a few hours.