UBER – Law of Regression
The “Law of Regression” campaign was one of Tech&Soul’s first cases, in 2017 for Uber.
The positive result of the campaign meant that the regulation of mobility applications and their restrictions, which make access to the tool unfeasible, were known by thousands of people. In this way, the action helped in the formation of public opinion that pressured the authorities to modify the law, thus allowing the Uber apps and others to continue functioning normally in Brazil.
