The construction and positioning of the C6 Bank brand was a major challenge. The market needed a brand with authenticity and strong credibility. For the launch campaign, we created a music video that doesn’t directly mention the bank, but generated a connection between the brand’s values and what people loved most: music, fashion, lifestyle, and design.

Cool, intimate, connected, and diverse. C6 Bank was quickly recognized for its avant-garde brand, increasingly gaining customers and redefining its category. Currently, the brand is part of the lives of more than 20 million customers.