CASES / TECH & SOUL
MITSUBISHI – A VICTORY TO BE REPEATED
A Victory to be Repeated is the campaign for the 40th anniversary of the Mitsubishi Pajero. We chose one of the most exciting stories that happened aboard the Pajero: In 2001, Jutta Kleinsmith was the first and only woman to win the world’s most challenging rally, the Paris Dakar, with a Mitsubishi Pajero. If a woman were to win a world motorsport championship today, the news would travel the world and make headlines. But that is not what happened then.
Telling this victory today, from a female point of view, is important so that this story inspires girls and is repeated in motorsport and in any other activity in which women want to participate.
