Mitsubishi – For You, For Your Story
The “For You, For Your Story” campaign reinforces the quality, comfort, and safety of the Mitsubishi L200 Triton Sports 2023, the brand’s best-selling model.
Accompanied by a personal narrative that generates genuine connections with the brand’s audience, the campaign clearly illustrates how it is possible to have the best technology in a vehicle with exceptional performance, prepared for the greatest challenges in rural life.
C6 Bank – Brand Building
The construction and positioning of the C6 Bank brand was a major challenge. The market needed a brand with authenticity and strong credibility. For the launch campaign, we created a music video that doesn’t directly mention the bank, but generated a connection between the brand’s values and what people loved most: music, fashion, lifestyle, and design.
Cool, intimate, connected, and diverse. C6 Bank was quickly recognized for its avant-garde brand, increasingly gaining customers and redefining its category. Currently, the brand is part of the lives of more than 20 million customers.
Positivo – Education Has Changed
To broaden brand awareness, Positivo decided to create a campaign primarily focused on mothers, indispensable figures of great importance in the educational ecosystem.
The “Education Has Changed” campaign featured presenters Fátima Bernardes and Patrícia Poeta, two prominent journalists who are also mothers, to lead conversations on the topic. More than 30,000 new students engaged in the activities, and there were 1.3 million visits to the campaign hub, which helped the brand re-establish itself as a leader in the segment while reinforcing its commitment to the well-being of society.
UBER – Law of Regression
The “Law of Regression” campaign was one of Tech&Soul’s first cases, in 2017 for Uber.
The positive result of the campaign meant that the regulation of mobility applications and their restrictions, which make access to the tool unfeasible, were known by thousands of people. In this way, the action helped in the formation of public opinion that pressured the authorities to modify the law, thus allowing the Uber apps and others to continue functioning normally in Brazil.
