THE BRAZILIAN STOCK EXCHANGE
FILMS / TECH & SOUL
B3 – THE BRAZILIAN STOCK EXCHANGE
THE BEST BEEF FROM THE SOUTH
CASES / TECH & SOUL
ATHENA FOODS THE BEST BEEF FROM THE SOUTH
One day, no one will need to drive anymore
Suzuki Jimny – One day, no one will need to drive anymore
The commercial for the new Suzuki Jimmy was created to encourage off-road life, showing that if it depends on the car, the concept of an autonomous car will take a while to arrive. Off-road life is more exciting.
ANTI-BAD LUCK HAIRCUT
Clear – Anti-Bad Luck Haircut
The last time the Brazilian national team won the World Cup, in 2002, the then number 9, Ronaldo Fenômeno, had a distinctive haircut. With this in mind, the “Anti-Jinx Haircut” campaign featured the current number 9, Richarlison, launching a new haircut with a rue behind his ear.
The campaign quickly took over social media. There were over 103 million impressions and over 1,900 videos played with the campaign’s music. In addition to the pigeon dance, replicated during the games even by coach Tite.
THE SOUND OF COLORS
C6 Bank – The sound of colors
The “Sound of Colors” project was created by C6 Bank to include people with visual impairments in the experience of being able to choose a personalized card with the color they like most, through sound.
The cards that have always brought colors to people’s lives, now bring color even to those who cannot see them through frequencies that reproduce the sensation of a color through musical notes.
YOUR JOURNEY STARTS HERE
Clickbus – Your journey starts here
Agility, convenience, excellent cost-benefit, and many other advantages are highlighted in the campaign “Whatever your destination, your journey starts here,” which positions Clickbus as the ideal choice when traveling.
The actress, influencer, and presenter Luana Xavier appears in different situations, presenting the application as the best solution to guarantee bus tickets easily and quickly.
The control is yours
Youse – The control is yours
In 30 seconds, the action “The control is yours” shows, in a light and relaxed way, that choosing your coverage can be as easy as choosing a movie.
With just a few taps, you can add or pause various coverages, as well as control the values as if you were changing the TV volume.
PUT DOWN YOUR PHONE
Uber – Put Down Your Phone
In 2018, a match between Atlético-PR and Atlético Mineiro caught the attention of fans and sports journalists when goalkeeper Santos surprised everyone by entering the field using his cell phone.
The repercussion was so great that a press conference was called the next day, where the “Put Down Your Phone” action, in partnership with Uber, was revealed to raise awareness about the use of the device while driving.
PROMO GO PERU
Gol – Go Peru Promo
During the Brazil x Peru match in the 2019 Copa América, Gol decided to take the rival team’s fans far away from the game. The “Go Peru” promotion featured comedian Rafael Portugal trying to convince Peruvians to exchange their match tickets for trips to any destination in Brazil.
And it worked. The exchanged tickets were donated to Brazilians who had never had the chance to watch a game in the stadium. In addition to more than 2.1 million interactions in a few hours.
THE ART OF SELF CARE
Dove – The Art Of Self Care
For the launch of the exclusive moisturizer line for Brazilian skin, Dove decided to restore works of art that are exhibited at MASP as a symbol of care for the skin of women immortalized in paintings.
The “The Art of Self Care” campaign placed Dove in relevant subjects related to care, beauty, art and culture, in addition to receiving 96% of positive mentions in social media.
